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By Roger Strukhoff
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Jan. 8, 2012 11:38 AM EST
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Cloud Computing Opinion: Cloud-Washing at Salesforce.com
They already had the cloud creds, but by trying so hard it makes them look ridiculous

By: John Treadway
Aug. 21, 2009 05:45 AM

As a general rule, I am happy to count Salesforce.com as a cloud computing company.  They really made the SaaS market what it is today, and their Force.com platform-as-a-service was a great innovation.  They are not an infrastructure cloud provider like Amazon, Rackspace or others, but okay – they’re a cloud company.

However, when I see their current marketing and branding it makes me want to take a shower.  Instead of Salesforce, Successforce, and Force.com, they now market Sales Cloud, Service Cloud, and Custom Cloud.  They already had the cloud creds, but by trying so hard it makes them look ridiculous.  I wonder if this rebranding is hurting or helping their sales numbers…

Salesforce

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Published Aug. 21, 2009— Reads 3,065
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
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About John Treadway
John Treadway is the author of CloudBzz (http://cloudbzz.com) and is Director of Cloud Computing Solutionsat Unisys. He's a senior enterprise technology marketing and business development executive with significant experience across horizontal IT and financial technology markets. John has founded or co-founded three companies and currently consults to a variety of technology businesses on marketing, strategy and cloud computing opportunities. Sites/Blogs CloudBzz

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