Wireless Technology Magazine

This may feel like Christmas when all you get is ties but Samsung is launching its own smartphone operating system called bada, which it expects to compete with Android and LiMo. It’s not yet clear exactly what it is. Could be still another Linux variant. More likely it’s Samsung’s proprietary operating system with a new front-end. Samsung says it’ll be open so third-party developers can write to it and it’ll be backed by an app store. Carriers will be able to customize the thing. The first bada-based phones are scheduled to be out in 2H10. An SDK will be available in December 1. The word bada means ocean in Korean. Unfortunately it’s also a Shia Moslem concept of God.