Greg O'Connor, President & CEO of AppZero launched today Virtual Application Appliances (VAA) topic on Ulitzer.

O'Connor is pioneering the Virtual Application Appliance approach to simplifying application-lifecycle management. He is responsible for translating AppZero's vision into strategic business objectives and financial results.

He has over 25 years of management and technical experience in the computer industry. Greg was founder and president of Sonic Software, acquired in 2005 by Progress Software (PRGS). There he grew the company from concept to over $40 million in revenue.

Gregg O'Conner at "Cloud Computing Power Panel" which took place during Cloud Computing Expo and streamed live to 60,000 viewers from SYS-CON.TV's Times Square studios.

At Sonic, he evangelized and created the Enterprise Service Bus (ESB) product category, which is generally accepted today as the foundation for Service Oriented Architecture (SOA). Follow him on Twitter @gregoryjoconnor.

Virtual Application Appliances (VAA) decouple an application from the operating system (OS) and its underlying infrastructure. The resultant virtual application appliance contains an application with its dependencies, but with zero operating system (zeOS) component. The aim of VAAs is to enable enterprises to provision server based applications to any machine in the data center in a matter of seconds or move an application from the data center to the cloud (D2C).