CHICAGO, Sept. 20 /PRNewswire-FirstCall/ -- Beginning this month, United Airlines debuts its award-winning animated brand campaign, "It's Time to Fly(SM)," around the world. The campaign celebrates the spirit of the frequent business traveler by creating a series of engaging television commercials that show the emotional connection between United and its loyal customers.

"Our 'It's Time to Fly' campaign demonstrates to our customers worldwide that United understands the needs of frequent business travelers better than any other airline," said Dennis Cary, United's senior vice president- Marketing. "Expanding our campaign globally enables us to strengthen United's presence in important international cities and boost our international revenue."

The award-winning campaign, "It's Time to Fly," was created by the advertising agency Fallon Worldwide in Minneapolis and shows the important role that travel plays in the lives of United's loyal customers. Each TV commercial is told with little or no dialogue and set to George Gershwin's "Rhapsody in Blue," United's theme song.

The television ad campaign is set to air in the following international markets on network and cable programming:

-- In Europe, the commercials "Flush" and "Sling Shot" illustrate to European consumers that United offers customers traveling from Europe a variety of flight connections to major cities in the United States. In "Flush," a business traveler finds a creative way to get to a small city in Wyoming. In "Sling Shot," a passenger is catapulted to his connecting flight in Florida when he uses a competitor airline that cannot get him to his final destination. -- In Asia, the commercial "Signature" illustrates to Asian customers that United understands the value of face-to-face communications when doing business. The spot features a businessman in Asia who needs a contract signed by his client in the United States. The man decides to get on a United flight to meet with his client in person, and gets the contract signed. -- In Latin America, the commercial "Spoiled" illustrates to Latin consumers that United offers premium service to its customers who prefer traveling in luxury. The spot features a passenger seated in United First(R) enjoying the service he is provided as he requests a beverage, a pillow and blanket by simply raising his index finger in the air. When the man arrives home he attempts the same gesture with his wife, only to have a pillow thrown at him. About United

United Airlines (BULLETIN BOARD: UALAQ) is the world's second largest airline and operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United's 58,500 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.

Worldwide Press Office: Days: 847.700.5538 Evenings/Weekends: 847.700.4088

CONTACT: United Airlines Worldwide Press Office, Days, +1-847-700-5538,
or Evenings-Weekends, +1-847-700-4088

Web site: http://www.united.com/