LeadForce1, a provider of next-generation marketing automation solutions, has announced the integration of its marketing automation solution, LeadForce1 with the NetSuite cloud computing platform.  LeadForce1 helps automate the qualifying of sales leads by capturing Website visitor intent and interest, and adds an integrated call-back capability to give sales professionals live access to the most qualified prospects.  Built using NetSuite’s SuiteCloud computing platform, the combined solution can help NetSuite customers increase lead-pipeline volume, reach decision-makers and close deals faster than manual methods.

NetSuite’s SuiteCloud is a comprehensive offering of on-demand products, development tools, and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing.  The complete SuiteCloud offering includes NetSuite’s multi-tenant, always-on SaaS infrastructure and the NetSuite business suite of applications: Accounting/ERP, CRM and Ecommerce.

”The integration of LeadForce1 and NetSuite brings a new dimension to customer lifecycle management,” says Sushil Jha, Chief Revenue Officer at LeadForce1.  “It helps marketing and sales teams collaborate more effectively in targeting prospects, and it delivers high-quality, actionable intelligence to identify the most likely buyers.”

LeadForce1 performs Website visitor-intent and behaviour tracking, as well as lead-scoring, and provides analysis that drives its lead-management and lead-nurturing functions.  It then delivers the information to the sales and marketing teams, and can create live connections to the most likely prospects.

Working with NetSuite
The integrated solution can help NetSuite customers discover and contact their best prospects quickly and effectively, lowering the time-to-close a sale, helping fill the sales pipeline with more and better prospects, and also help create marketing campaigns precisely targeted to their best prospects.

“LeadForce1 extends NetSuite’s built-in lead generation and nurturing capabilities with an innovative level of marketing automation,” said Guido Haarmans, Vice President of Developer Programs for NetSuite. “The integration creates a seamless user experience that can help sales and marketing teams collaborate more closely and effectively.”

The announcement was made today at SuiteCloud 2010, NetSuite’s annual partner and developer conference being held in San Francisco.

Visit www.suiteapp.com for more information on the integrated solution.