Feedburner has released FeedFlare, a new service enabling publishers to integrate Web services with RSS feeds.

Today's RSS feeds include the headline, a short blurb and a link back to the publisher's Website. With FeedFlare, subscribers can see the search terms and tags used to describe the media content. The service works with feeds through a handful of integrated Web services, active links attached to individual items within a post. Content changes by the minute, and Feedburner can continually update the information through Feedflare.

"The idea is to take that basic feed and provide other information to enhance the reader's awareness of the content in that item," said Rick Klaun, vice president of business development at FeedBurner. "It might include information on how users have tagged the article."

FeedFlare is a one-step service that enables publishers to configure a very slim "footer" containing customizable actions that will appear beneath each item in a feed. FeedFlare is initially launching with seven simple options, including:
· most popular tags for this item via del.icio.us
· tag this item at del.icio.us
· Technorati cosmos: number of links to this post
· Creative Commons license for this specific item.
· number of comments on this post (currently only for feeds created by Wordpress)
· email this item
· email the author of this item (particularly helpful if the item ends up spliced into another feed or repurposed on a site).

Shortly after this launch, Feedburner plans to also integrate a "more like this" option from Sphere, which will link to a list of related posts at Sphere. Feedburner is also releasing open Application Programming Interfaces (APIs) for FeedFlare to encourage developers to build applications that work with it.

FeedFlare is available free to the more than 100,000 publishers currently using FeedBurner's subscription services from bloggers to podcasters, as well as commercial publishers.