Industry Commentary
Want to Be Featured in "Software Execs Who Should Be Fired" Article?
Looking for executives at ISV companies who want to be featured in upcoming article
Oct. 10, 2011 09:31 AM
In a few weeks, I'll be writing an article entitled "Software Executives Who Should be Fired". I'm looking for executives at Independent Software Vendor (ISV) companies who want to be featured in that article.
Not everyone can be featured - there are certain requirements. Read on.

Would You Like to be Featured in the Upcoming Article?
I'm looking for executives at companies that make "business" software. Executives at SaaS/Cloud software companies as well as on-prem software vendors are fine. Specifically people with C-level titles, VP titles, or people that report to the CEO.
Does that describe you? Great. There's still one more hoop to jump through - it's key that you reject some (preferably all) of the six following benefits as desirable for your product lines:
- Faster "first contact to close" times.
- Increased close rates.
- Improved competitive stance.
- Improved market share.
- A more valuable product.
- Decreased sales effort.
What to Do Next?
First, read my article on ebizQ's Integration Edge entitled "Fast ISV Success Through Cloud-Integration: Migration Services". If for some reason you still feel that you:
- Are uninterested in the benefits listed above
- Want to be featured in the "who should be fired" article,
Please contact me , and include your email address, phone number, company name, the benefits listed that you think are undesirable (you can just list them by number - no need to retype them). It'd be great if you could include the email addresses of their Board members too.
Oh, if you are an executive at Netflix or Bank of America, you don't need to respond - you'll be automatically included in the article. Even though you don't fit the "ISV" categories, your recent blunders are sufficiently legendary to merit inclusion into any "should be fired" list.
About Hollis TibbettsHollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month. He is currently Director for Software Strategy in the Mergers & Acquisitions organization of Dell, Inc.
Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions.
Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers. He is also a featured author on Social Media Today "The World's Best Thinkers on Social Media", and maintains a blog focused on creating great software: Software Marketing 2011. He tweets actively as @SoftwareHollis
Additional information is available at HollisTibbetts.com