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Bank of America to Provide a 2:1 Charitable Match to Feeding America's Give a Meal Program
By: PR Newswire
Nov. 13, 2012 10:43 AM
Chef Rocco DiSpirito joins effort to raise visibility of hunger issues
CHICAGO, Nov. 13, 2012 /PRNewswire-USNewswire/ -- Bank of America and Feeding America announced today that the bank will provide a 2-for-1 match of donations to Feeding America's holiday "Give a Meal" program. Through this match, individuals and customers will be able to triple the impact of their donations and provide meals to people in need.
This is the third year that the bank has partnered with Feeding America, the nation's leading domestic hunger-relief organization. Bank of America is the exclusive sponsor of the Give a Meal program this holiday season and will be joined by celebrity chef, author and television host Rocco DiSpirito, who will serve as the campaign's spokesman and raise visibility about hunger in our communities and the simple ways people can help.
"Hurricane Sandy has given us all a dramatic reminder(to that emergencies can occur anywhere at any time," said Kerry Sullivan, president of the Bank of America Charitable Foundation. "For people who don't have enough food to eat, every day is a reminder of the acute need for assistance. By supporting the Give a Meal program, we can all help address the pervasive hunger rates and growing demand for food assistance across the United States, in both large and small communities."
The Bank of America Charitable Foundation will contribute $2 for every $1 donated via feedingamerica.org/bankofamerica or bankofamerica.com/give, up to a total match of $1.5 million. The bank will also contribute an additional $1 million to Feeding America's national office, and bank employees will participate in more than 300 hunger-related volunteer efforts around the country.
The program was a resounding success last year providing the financial equivalent of more than 26 million meals. The need for hunger relief continues to be great this year. According to the US Department of Agriculture, 50.1 million people in the United States are struggling with hunger. Of that number, 16.7 million are children.
"We are grateful for the support of Bank of America and their generous offer to provide a two for one match," said Matt Knott, interim president and CEO of Feeding America. "With one in five families in our country in danger of not knowing where their next meal is coming from, the epidemic of hunger is something that we can't solve alone. Together with Bank of America and its customers, we can bring hope to people this holiday season."
To help promote the campaign, DiSpirito will participate in a volunteer event in conjunction with a local food bank and urge his fans to get involved and donate to the cause.
"Through the work I do on the Now Eat This Truck, I see firsthand the challenges many families face in getting food on the table. The Give a Meal Program and the generous match from Bank of America provide an easy way for people to help those in need this holiday season," said DiSpirito.
A running counter will be displayed on the Give a Meal webpage to tally the number of meals that have been donated during the campaign to date.
About Feeding America
Bank of America Corporate Social Responsibility
SOURCE Feeding America
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