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Intertainment Launches Business Solutions Initiative Targeting Entertainment, Sports, Brand and E-Commerce Verticals
By: Marketwired .
Nov. 14, 2012 08:45 AM
LOS ANGELES, CALIFORNIA and NEW YORK, NEW YORK and TORONTO, ONTARIO -- (Marketwire) -- 11/14/12 -- Intertainment Media Inc. ("Intertainment" or the "Company") (TSX VENTURE:INT)(OTCQX:ITMTF)(FRANKFURT:I4T) is pleased to announce that it is launching a marketing services solutions initiative to service, scale and monetize its inroads within the entertainment, sports, celebrity and e-commerce industries. With global partner brands that include KISS, Disney, Daughtry, Dreamworks, Fox, IndyCar, Live Nation, The Barclays Center and Marvel, to name a few, the new solutions will focus on growing this segment as well as looking to deliver world class production solutions for existing, and newly acquired, tier one brands. The solution offering will leverage Ortsbo's developed technology for global language applications as a "powered by Ortsbo" ingredient in the offering.
The global live music and entertainment industry is poised to exceed $1.25 trillion by 2016 according to Strategy Analytics, and like many, it will see a steady decline in the English only online viewing segment which is currently at 27% according to Internet World Stats, which now counts over 2.1 Billion persons. Challenges with translation and localization cost US firms an estimated $50B in potential sales, according to the US State Department and providing solutions that remove communication barriers across the internet is an inherently valuable proposition. The Intertainment business solutions enterprise will be strategically positioned at the intersection of language and commerce to capture a significant share of this burgeoning market place.
Recently, Intertainment's programs, including its Fantalk and technology inroads into live concert programs have garnered significant media attention, including:
Pando Daily article:
Wall Street Journal article:
USA Today article:
Wired Social Hub article:
As outlined in a separate release, Ortsbo will continue to focus on 1) Global Communication Solutions that include Global Customer Care and Market Communications, 2) Game solutions for player communications and content transformation, and 3) Social network with a cross language focus.
The Intertainment marketing solutions offering will focus on the Entertainment, Sports and Ecommerce verticals. Some of these offerings will include:
Closed Captioning - allows seamless broadcast with self selected multi-language closed captioning options, effectively and efficiently.
Plug-in services - Clients will be able to, in a matter of minutes, add the language translation services into their online broadcast.
Micro domain configuration - Clients will be able to effectively customize a language services platform for their own particular business sector or company offerings. This cost effective service has been shown to increase language translation to over 93% or greater.
Customized applications - A custom set of tools and applications allowing clients to localize solutions to meet the demand of their customers.
Ecommerce - Online stores, shopping carts and checkout areas will have the opportunity to include multi-language offerings, increasing the opportunity to globalize sales.
Enhanced production services - For clients who want a full broadcast production offering.
While initial Ortsbo focus was driven through the global consumer market, Ortsbo's go forward focus is on the commercial marketplace as the opportunity to effectively monetize consumer activities proves challenging for the entire social market. While Ortsbo played a role in the early development of momentum in the Entertainment and Sports industries, it became evident that there was a broader opportunity in the market space. What's more, much of the Ortsbo opportunity extended beyond the Entertainment space. That's why Intertainment is launching this new initiative as well as establishing the "powered by Ortsbo" relationship and positioning. Intertainment believes that its resources are best suited to capitalize on commercial entertainment and sports revenue opportunities where its proprietary business solutions and language services have the greatest opportunity for sustainable growth, revenue and value.
Intertainment is currently finalizing a number of strategic opportunities and support structures and expects to announce those in the coming weeks.
About Intertainment Media Inc.
Intertainment is one of Canada's leading technology incubators and is focused on developing, nurturing and investing in both North American and global technologies and companies that provide technology solutions for brands and consumers alike. Intertainment also owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo, Deal Frenzy, The Sweet Card and Magnum, with investments in leading edge technologies and social media platforms including theaudience.com. For more information on Intertainment and its properties, please visit www.intertainmentmedia.com.
Intertainment is headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA and is listed on the TSX Venture Exchange under the symbol "INT" (TSX VENTURE:INT) and in the US on the OTCQX Market under the symbol "ITMTF". Intertainment is also traded in Europe on the open Market (Regulated Unofficial Market) of the Frankfurt Exchange through the XETRA trading platform under the symbol "I4T".
This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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