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Cox Communications Announces National Holiday Marketing Campaign, Technology Center Investment in Boys & Girls Clubs of America
By: PR Newswire
Nov. 20, 2012 10:17 AM
ATLANTA, Nov. 20, 2012 /PRNewswire/ -- Cox Communications today announced a nationwide marketing campaign to support the Boys & Girls Clubs of America this holiday season. "Days of Giving" makes it simple for Cox customers to donate toys to local children.
Customers can stop into any of 133 Cox Stores across the nation to donate a new, unwrapped toy. Toys will be donated to local Boys & Girls Clubs in each of Cox's markets. Each customer who donates receives a plush Holiday Digeez doll. The campaign runs from November 23 through December 25.
A longtime supporter of the Boys & Girls Clubs of America, Cox is putting marketing resources to work to build awareness and make this campaign a success. Tactics include cross-channel TV advertising, social media advertising, email marketing and in-store marketing collateral. With signage and boxes near a giving tree in the stores, customers will be able to donate with ease, benefiting as many children as possible.
In addition, several stores will be hosting events with kids from the local club including education in the Learning Lounge, pictures with the Digeez character and more.
"At Cox, giving back to the community is more than just a commitment. It's a way of life for our employees and our business," said Cox President Pat Esser, a member of the Boys & Girls Clubs of America Southeast Region Board of Governors. "This particular campaign makes it easy for our customers to be involved in helping Cox assist a worthy organization and kids at the Boys & Girls Clubs in our communities."
Cox and the Cox Foundation are also giving $300,000 for new technology centers or upgrading equipment at existing centers at 12 Boys & Girls Clubs across the country. The technology centers provide students with access to curriculum that advances their computer literacy skills and also bridges the gap for kids who don't have access to a cell phone, computer or an Internet connection at home. Boys & Girls Club Technology Centers include state of the art computer equipment, including desktops, monitors, laptops, printers, docking stations, wireless routers, wireless cards, and proprietary Microsoft and Club Tech software.
Since 2008, Cox has contributed more than $8 million in cash and in-kind support to the Boys & Girls Clubs and its technology centers. In addition to donations of public service announcements and cash, Cox also has provided volunteer hours at clubs across the country, including painting murals, landscaping, renovating and installing computers.
About Cox Communications:
Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet and telephone services over its own nationwide IP network. The third-largest U.S. cable TV company, Cox serves approximately 6 million residences and businesses. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and new media advertising.
Cox is known for its pioneering efforts in cable telephone and commercial services, industry-leading customer care and its outstanding workplaces. For seven years, Cox has been recognized as the top operator for women by Women in Cable Telecommunications; Cox has ranked among DiversityInc's Top 50 Companies for Diversity seven times, including the last six years. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.
About the Boys & Girls Club of America:
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, some 4,000 Boys & Girls Clubs serve nearly 4 million children and teens through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native American lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Clubs provide a safe place, caring adult mentors, fun and friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at bgca.org/facebook and bgca.org/twitter.
SOURCE Cox Communications
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