LONDON, UNITED KINGDOM -- (Marketwire) -- 11/21/12 -- Warwick based energy supplier First Utility has stepped up to help UK households just in time for Christmas, by making the bold move of offering one of the UK's cheapest energy deals. Their tariff was created to provide customers with a new attractive choice of alternative supplier and great savings. Now, due to unprecedented demand, this tariff is only available via First Utility's website.

The Tariff

--  First Utility's variable iSave v12(i) tariff costs GBP 1,054(ii) on
    average per year, saving consumers GBP 174(iii) and comes with a promise
    of no price movement for at least the next 3 months. 

Positive Comments

The launch of this tariff during in September 2012 was met with several positive messages from leading energy experts and commentators; happy to see First Utility making such an attractive offer during a period of price rises amongst other energy suppliers. Comments included:

--  '...back with a bang...' - easier.com 
--  '...storming the energy market...' - Moneyfacts.com

First Utility Comments

Darren Braham, Chief Financial Officer at First Utility, commented:

"As the UK's largest independent energy suppliers we aspire to quickly respond to wholesale market conditions and deliver transparent value and significant savings. The media continues to recommend that consumers shop around and identify important household savings at the earliest opportunity. We support this action and believe that the public can make significant savings by doing so."

About First Utility

First Utility is the smarter independent utilities supplier, offering gas & electricity services to a range of consumer and business customers. It is the only energy provider to roll out smart meters to all its customers, throughout the UK. It is through the use of smart metering technology that First Utility can empower consumers to manage and reduce their own energy consumption and bills. First Utility is headquartered in Warwick.

(i) iSave v 12 is now only available by purchasing online at www.firstutility.com

(ii) The current average annual bill of a "Big Six" standard tariff dual fuel customer estimated to be GBP 1,227 per year - prices correct in October 2012.

(iii) This figure is calculated on an average consumption of 3,300 kWh of electricity and 16,500 kWh of gas.