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Household Detergents & Cleaners 2012
By: PR Newswire
Nov. 22, 2012 06:45 AM
NEW YORK, Nov. 22, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Household Detergents & Cleaners 2012 http://www.reportlinker.com/p0155746/Household-Detergents--Cleaners-2012... Executive Summary This Key Note Market Report analyses the household detergents and cleaning products industry in the UK. It calculates that the market grew by 2.2% in 2011. This was its lowest growth over the past 5 years. The report divides the market into three principles categories: fabric care, household cleaning products and dishwashing products. Laundry detergents and conditioners make up more than half the market. However, the fabric care segment underwent the slowest growth of all three categories. The variety in the household cleaning products section means that it accounts for 30.5% of the market. Hand and automatic dishwashing products, in addition to cleaners designed to protect the domestic appliance, are classified under the final heading. Washing up liquid accounts for the bulk of the category, since the majority of consumers in the UK do not own a dishwasher. A number of household detergents and cleaners are considered everyday essentials by consumers in the UK, including washing up liquid and laundry detergent. This means that there is a persistent demand for such goods, even during times of economic uncertainty. However, due to the economic crisis, market saturation and competition have hindered both volume and value sales in the industry. Moreover, manufacturers' profits are being drained by innovation and marketing campaigns that are helping to maintain dynamism in the market. It is important for brands to invest in both of these activities to drive sales. Although brands continue to dominate the market, consumers are on the prowl for the best value and are willing to set aside brand loyalty for an equivalent product. The two primary concerns for consumers in the industry are good value and efficiency. Consumers are leading increasingly fast-paced lifestyles and do not have the time or desire to spend hours cleaning. In response, manufacturers have been keen to facilitate their lives by introducing easy-to-use, hassle-free products that continue to clean after application. These give a fresh smell and clean-feel to homes. Multi-purpose cleaners are the star performer in the market as these save consumers both time and money. These perform more than one task in one go, in addition to cleaning various rooms and fixtures around the home. Their flexibility and encompassing nature means that they are cost-effective for consumers, saving them the task of buying products separately. In spite of tough market conditions and the economic crisis, Key Note predicts that the household detergents and cleaners market in the UK will continue growing over the next 5 years. It is expected to rise by 6.6% between 2012 and 2016. Table of Contents Foreword Executive Summary Market Definition REPORT COVERAGE MARKET SECTORS Fabric Care Household Cleaning Products Dishwashing Products MARKET TRENDS Quality Products Demand for Convenience Tough Market Conditions The Economic Crisis ECONOMIC TRENDS MARKET POSITION The UK Overseas Market Size THE TOTAL MARKET Multi-Purpose Cleaners Effective Products Good Value BY MARKET SECTOR Fabric Care Household Cleaning Products Dishwashing Products OVERSEAS TRADE General Overview Imports Exports Industry Background RECENT HISTORY NUMBER OF COMPANIES EMPLOYMENT REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION HOW ROBUST IS THE MARKET? LEGISLATION EU Industrial Emissions Directive/ KEY TRADE ASSOCIATIONS International Association for Soaps, Detergents and Maintenance Products The UK Cleaning Products Industry Association Competitor Analysis THE MARKETPLACE MARKET LEADERS Acdoco Ltd Ecover (UK) Ltd Jeyes Ltd SC Johnson Ltd McBride PLC Proctor and Gamble Product Supply (UK) Ltd Reckitt Benckiser Group PLC Unilever UK Ltd OTHER COMPANIES Dylon International Ltd Orange Glo OzKleen OUTSIDE SUPPLIERS MARKETING ACTIVITY Main Media Advertising Expenditure Exhibitions Strengths, Weaknesses, Opportunities and Threats STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Buying Behaviour CONSUMER PENETRATION By Sex By Age By Social Grade By Region Current Issues CORPORATE ACTIVITY Dizolve Ecover (UK) Ltd Jeyes Ltd McBride PLC Unilever UK Ltd The Global Market EUROPEAN MARKET GLOBAL MARKETPLACE DEVELOPMENTS Investing in Emerging Markets Sustainable Growth Forecasts INTRODUCTION General Economic Forecasts FORECASTS TO MARKET GROWTH FUTURE TRENDS Innovation with a Focus on Efficiency and Convenience Growing Presence of Own Labels Pressure on Household Detergents and Cleaners Manufacturers Company Profiles INTRODUCTION DEFINITIONS Turnover (Sales) Pre-Tax Profit Profit Margin Average Remuneration Sales per Employee FURTHER INFORMATION ECOVER (UK) LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios JEYES LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios MCBRIDE PLC Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios PROCTER and GAMBLE PRODUCT SUPPLY (UK) LIMITED Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios RECKITT BENCKISER GROUP PLC Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios SC JOHNSON LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Code Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios UNILEVER UK LTD Previous Name(s) and Date(s) of Change Principal Activities SIC Codes Structure Brand Information Recent Developments FINANCIAL PROFILE Sales Profits Employees Balance Sheet/Ratios Further Sources Associations Publications General Sources Government Publications Other Sources Key Note Sources Key Note Ltd Understanding Consumer Survey Data Number, Profile, Penetration Social Grade Standard Region Key Note Research The Key Note Range of Reports To order this report: Cleaning_Compound Industry: Household Detergents & Cleaners 2012 Contact Nicolas: nicolasbombourg@reportlinker.com SOURCE Reportlinker
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