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Nicest Person in Social Media Gets Coal for Christmas
After Analyzing More Than 100 Billion Tweets, Kingsford(R) Charcoal Surprises Wisconsinite Clifford Brown With a Year's Supply of Coal for Being "Nicest Person in Social Media" in 2012
By: Marketwired .
Dec. 14, 2012 12:50 PM
OAKLAND, CA -- (Marketwire) -- 12/14/12 -- Coal gets a bad rap around the holidays, so the makers of Kingsford® Charcoal decided to turn the classic punishment into a great reward -- by giving the nicest person in social media the gift of coal. Kingsford partnered with Sysomos, a leader in social media monitoring and analytics, to sort through more than 100 billion tweets from the US and Canada in 2012 to find the nicest average Joe in social media. Engineers wrote a unique script to analyze who tweeted "please," "thank you," and "thanks" the most often during the past year. The algorithm also took into account tweeters who cursed very little and had an overall "positive sentiment" score.
Clifford Brown of Waukesha, Wisc. was surprised to learn he topped Santa's "nice" list. "My wife would say I'm a nice guy, but this is really incredible. I guess the nice guy doesn't always finish last!" commented Brown. "I've been known to dig a path to the grill in winter, so we're looking forward to enjoying grilling year-round now with our year's supply of Kingsford charcoal."
Brown was given a year's supply of Kingsford Charcoal, a Kingsford kettle grill, as well as other grilling essentials.
To spread good cheer this holiday season, Kingsford and Sysomos are asking America who they think are the nicest people in social media. Consumers are asked to tweet #benicegetcoal to put yourself -- or another do-gooder -- on Santa's nice list. A randomly selected winner will win their own year's supply of Kingsford Charcoal and Kingsford kettle grill. Visit www.Grilling.com/BeNiceGetCoal to learn more.
Grilling fans can also get discounts on grilling merchandise and accessories by joining the Kingsford community. To register, visit www.Grilling.com.
The Clorox Company
Through the use of contextual text analytics and data mining technology, Sysomos collects data from blogs, Twitter, social networks, forums, video sites and major news sources. Our products give you the ability to quickly discover the tone of the conversations and identify sentiment by gender, age and location.
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