Cegedim Relationship Management today announced that JSC Grindeks has fully upgraded to the next generation customer relationship management (CRM) platform, cloud-based Mobile Intelligence™, in order to utilize rich back-end functionalities. By also implementing OneKey™, the company will drive superior market knowledge to bolster its multi-channel approach to the Baltic States’ Life Sciences market. Baltics-based JSC Grindeks delivers an innovate portfolio of brand and generic prescription and OTC products, as well as active ingredients which continue to prove their commitment to vital therapeutic areas and a truly patient-centric mission.

Next Generation Mobile CRM and Data Solution Suite Empowers Companies to Create Deeper Customer Interactions While Curbing Operational Costs
The Russian market is achieving growth through domestic pharma innovation initiatives, favoring generics for governmental formularies, and featuring a culture of self-care. As a result, companies must fully capitalize on the multi-channel approach to brand, generic and OTC segments. Best practices in the multi-target strategy require groundbreaking third-party data support, and solution functionalities to drive down costs in order to significantly improve ROI.

Cegedim Relationship Management’s revolutionary Mobile Intelligence, an end-to-end cloud-based solution, affords JSC Grindeks with interactive dashboards to control expenditures at each level of their layered business structure. Additionally, OneKey, the most consistently updated database with over 8 million Healthcare Professionals (HCPs), strengthens JSC Grindeks’ ability to perform better targeting and segmentation strategies via local and regional market-specific data – fostering more robust engagement across the Baltic’s maturing stakeholder structure.

“We have witnessed Cegedim Relationship Management’s proven track record throughout our relationship. We selected them to upgrade our solution to better leverage our diversified method of driving value in our distinctive market,” said Alexander Kondratiev, Sales and Marketing Director, JSC Grindeks Rus. “We sought to drive enhanced field user efficiency, collaboration and communication, as well as leverage a comprehensive client database, and reduce yearly costs. Essentially, the Mobile Intelligence and OneKey suite transforms our needs into actionable strategies.”

“Mobile Intelligence powered by OneKey enables Grindeks to better sustain innovation despite fluxes in the Baltic States’ markets,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. “Enabling companies with functionalities for greater governance is the crux of our customer-centric commitment. Robust data combined with cloud-based mobile solutions fosters valuable insights into today’s expanding markets in order to significantly maximize sales efficiency throughout our global industry.”

* Frost & Sullivan 2011 North American Competitive Strategy Innovation Award in Mobile Sales Force Automation (SFA)