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Newsbyte: Big News at "Retail's Big Show": SAP Showcases Customers and New Solutions at NRF
By: PR Newswire
Jan. 13, 2013 08:00 AM
NEW YORK, Jan. 13, 2013 /PRNewswire/ -- SAP NEWSBYTE -- SAP AG (NYSE: SAP) is making a big splash at the NRF 102nd Annual Convention & EXPO, being held January 13-16 in New York City. Booth 1407 at "Retail's Big Show" is the center of attention as SAP showcases "Retail Without Boundaries," including solutions from the SAP® for Retail portfolio that help transform business operations through unified and simplified processes.
Customer News and Demos: In addition to dozens of retailer-led customer sessions in the "SAP Retail theater" on-site at the event, Crocs, Societe de transport de Montreal (STM) and other customers will have designated showcase sections in the SAP booth. These featured customers will demonstrate how they use SAP solutions to improve business efficiencies, merchandising and marketing, engage with consumers and drive sales. For example, STM will announce a unique consumer mobile solution for transit riders that will provide relevant information and offers from more than 240 retailers and business partners within the Montreal area. Crocs will show how it is transforming its brand and driving aggressive business growth through the use of integrated industry-specific SAP software for apparel and footwear companies, including analytics, supply chain and database software.
NRF Kick-off Keynote: As one of the world's most iconic brands, The Coca-Cola Company intimately understands consumer sentiment and how to influence decisions to buy, employing a combination of game-changing marketing savvy and retailer collaboration. Lori Mitchell-Keller, head of Global Retail Business Unit at SAP will introduce a panel to discuss creating relevant passion points with consumers, driving brand loyalty and product growth. Speakers will include Melvin Landis, chief retail sales officer, Coca-Cola Refreshments, The Coca-Cola Company, and Alison Lewis, senior vice president, Marketing, North America, The Coca-Cola Company The panel will take place Sunday, January 13, at 10:15 a.m. EST, in the North Hall at the Javits Convention Center.
Throughout the event, SAP will showcase leading retail solutions, including:
SOURCE SAP AG
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