Research and Markets (http://www.researchandmarkets.com/research/fw2xn2/online_retail_in) has announced the addition of the "Online Retail In China 2012 - Retail Capabilities Ranking" report to their offering.

The aim of the Online Retail in China 2012 - Retail Capabilities Ranking report is to provide insightful, fact-based analysis of market, retail industry and competition to help businesses make the best decisions on their business expansion and marketing strategies in China.

This report provides a market overview of online retail in China and highlights 28 key B2C players in the market. Using Retail Insights Asia's proprietary Retail Capabilities Index, we measure each retailer's ability to succeed long term in the Chinese market and rank them accordingly to identify the long term winners in the market.

Each online retailer is ranked based on seven key performance indicators such as innovation excellence, data-driven decision making, collaboration with suppliers etc. 2012 is the first in the series of our Online Retail Capabilities Ranking that will be published and updated annually.

In this report, 12 select retailers will be profiled in greater depth to provide a better understanding of the retailer's marketing ability, supply chain & logistics functions, brands and products (merchandising) management, order fulfillment and expansion plans.

This report is the first in the China Retail Insights Series to provide an in-depth analysis of the retail trade in China. This Online Retail Capabilities Ranking is also the first of its kind globally.

Companies Mentioned

- 51buy

- 99read

- Coo8

- Dangdang

- Ihush

- Jingdong Mall

- Joyo Amazon

- Lafaso

- Lamiu

- Letao

- Lusen

- Masamaso

- Mbaobao

- Mecox Lane (M18)

- Menglu

- Moonbasa

- New7

- Newegg

- No5

- Okbuy

- Redbaby

- S.cn (Skomart)

- Taobao

- Vancl (include VJIA)

- VIP shop

- Xiu

- Yaodian100

- Yihaodian

For more information visit http://www.researchandmarkets.com/research/fw2xn2/online_retail_in