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Miami Leaders Move to Engage Citizens
Foundation Retains Blackbook to Survey Employees, Solve Retention Issues
By: Marketwired .
Jan. 16, 2013 12:01 PM
MIAMI, FL and CINCINNATI, OH -- (Marketwire) -- 01/16/13 -- The Miami Foundation in Miami, Fla., has retained Blackbook HR to help the region improve its rate of turnover among major employers, retain bright young professionals and increase civic engagement.
"Miami has the fifth-highest percentage of college students per capita in the U.S. and the fifth-highest flight of those students once they graduate," said Javier Alberto Soto, president and CEO at The Miami Foundation. "It is incumbent on us to develop, attract and retain the best and the brightest here in Miami.
"Our future depends on it."
Soto and his team heard Blackbook CEO Chris Ostoich present at a recent CEOS for Cities conference and asked his team to help them survey employees at key companies in Miami and develop solutions for retaining them.
"We were excited about partnering with Blackbook for a number of reasons," adds Nancy Jones, vice president for development and communications at the Foundation. "Among them is the amazing results their tools have had in reducing year-over-year turnover for major employers in the Cincinnati area."
The Foundation convened more than 20 major corporations and community partners to engage with Blackbook in conducting a regional Embeddedness Quotient (EQ) survey, which determines how connected people feel to an employer or community and calculates their risk of leaving.
EQ is a patent-pending Web-based survey technology built on the LinkedIn API.
After completing the EQ survey, Blackbook plans to use its Yocal platform, connecting employees by using social networking tools and information, activities and events within the community, to engage 30,000-50,000 participants.
"Obviously, Miami has a treasure trove of community assets, and our job is to help evaluate why some citizens aren't connecting with them and how to make that happen," said Ostoich. "We are excited to bring the success we've had working in enterprises to regions such as Miami that understand that talent is a critical driver in economic and regional prosperity."
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