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From the Wires
Auto Dealers Embrace Social Graph to Attract and Better Service Customers
By: Business Wire
Jan. 30, 2013 08:06 AM
Digital Air Strike, the nation’s leading automotive social media, online reputation and lead response company, announced today that it now partners with more than 2,000 auto dealerships across the U.S. as they strive to better understand and leverage social media to service customers and sell more cars.
As Internet visionary John Battelle – who knows more than most about the comparisons between search and the social web – recently wrote: Facebook is no longer flat. Auto dealers are already seeing the benefits of using Digital Air Strike’s social media management tools and are assured that they will remain relevant when social media search goes live via Facebook Graph.
Additional News Facts
Digital Air Strike helps auto dealers of all shapes and sizes remain consistently active and relevant to potential car buyers through the company’s proprietary Response Logix™ and Social Logix™ products. These products provide fast, transparent, information-rich price quote responses, thoughtful social media engagement and insightful survey/review responses to car-buying customers in real-time.
“Our dealers tell us that our social media and reputation management tools, in conjunction with our prospect response solutions, give them significant advantage over their competition. With the introduction of Facebook Graph, social media will become an even more important part of their marketing mix," said Tom Mohr, chief executive officer at Digital Air Strike. “Consumers don’t trust ads, they trust each other. Prospective car buyers benefit by receiving transparent and useful information, both in social media and in direct responses when they request information from dealers. No other company in the automotive space offers this comprehensive benefit.”
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About Digital Air Strike
Digital Air Strike provides the industry’s most complete automotive social media and digital marketing solution. The company developed a turnkey program that includes fully managing social media sites, online reputation, and digital lead responses for dealerships nationwide. The company offers multiple tiers of service, ranging from targeted social media and review site management to comprehensive multi-vehicle quoting with behavioral targeting capabilities. Digital Air Strike’s expertise spans all manufacturer brands and has a proven track record of helping automotive dealers, dealership groups, and manufacturers engage with more consumers while delivering increased website traffic. Additional information is available at www.digitalairstrike.com and www.facebook.com/digitalairstrike.
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