Pakistan’s financial services industry is currently on the turn, as digital money is spreading on the back of the fast-paced mobile phone penetration. Working side by side with a range of public and private organisations, the State Bank of Pakistan is involved in creating favourable conditions to promote efficient financial inclusion through a branchless banking model, as well as to enhance payment systems for broader use.

New comprehensive viewport “Digital Money in Pakistan 2013” drawn up by Shift Thought provides an in-depth analysis of Pakistan’s digital money market, within the context of the larger Asia-Pacific region and worldwide trends.

The viewport provides an in-depth overview of how digital money services are developing in the country, focusing on what is driving digital money, the kinds of business models and the adoption and maturity of the market. It also goes into the detail of the needs of various market segments, discusses the whole package of services expected by the sector, delves into the regulatory environment, gives a refined understanding of the local payments system and introduces key categories of the players and partnerships that are forming around the delivery of digital money services. The viewport is supplemented with extensive profiles of multiple industry players as well as of the services launched in the Pakistani digital money market.

Viewport Details:

Title: Digital Money in Pakistan 2013

Published: January, 2013

Pages: 234

Price: US$ 4,000.00

http://marketpublishers.com/report/finance_services/banking/digital-money-in-pakistan-2013.html

Viewports on Other Countries Digital Money Markets by Shift Thought Include:

• Digital Money in Bangladesh 2013
• Digital Money in Nepal 2013

More new viewports by Shift Thought can be found at http://marketpublishers.com/members/shift_thought/info.html