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Jesson + Company Selected as Agency of Record for Mill Street Brewery
By: Marketwired .
Feb. 13, 2013 08:02 AM
TORONTO, ONTARIO -- (Marketwire) -- 02/13/13 -- Recognized for their successes in the alcoholic beverage industry, public relations and marketing communications agency, Jesson + Company Communications Inc. has been selected as Agency of Record for Mill Street Brewery. Located in Toronto's historic Distillery District, Mill Street is one of Canada's leading craft brewers.
As Agency of Record, the focus for Jesson + Company will be on enhancing Mill Street Brewery's brand identity across Canada, providing communications strategies for their evolving list of craft beers and supporting the brewery's marketing and communications initiatives in the growing craft brewery sector.
"This is an exciting year for Mill Street Brewery with many new projects in the works," says Irvine Weitzman, President of Mill Street Brewery. "We look forward to working with the strong communications team at Jesson + Company supporting our leadership position in the thriving craft brewing industry."
Since the Mill Street Brewery officially opened in 2002, the market share for craft beers has more than doubled according to the Ontario Craft Brewers. Craft breweries account for approximately 5% of the beer volume sold in Ontario and is the fastest growing beer segment at the LCBO with annual sales increases of 30 to 50 per cent.
"The Jesson + Company team has proven itself a leader in marketing communications and public relations in the alcoholic beverage industry," says Barbara Jesson, President of Jesson + Company Communications Inc. "We are truly excited and motivated to work with a trailblazing local brewery and add them to our roster of exciting brands."
For additional information about Jesson + Company Communication Inc., please visit www.jessonco.com.
About Jesson + Company
Jesson + Company is a full-service Canadian public relations and marketing communications company serving clients throughout North America and internationally. Jesson + Company's clients include a wide range of international luxury lifestyle and travel brands including Lufthansa German Airlines and Porsche Design Toronto. For premium spirits producer William Grant & Sons, Jesson represents The Balvenie Single Malt Scotch, Glenfiddich, the world's most awarded single malt Scotch whisky and Hendrick's Gin. Jesson + Company also represent Kempinski Hotels, Europe's oldest luxury hotel group.
About Mill Street
Mill Street Brewery was founded in Toronto's historic Distillery District in December 2002. Connecting Canada's proud brewing heritage with today's innovative craft beer scene, Mill Street has been named "Canadian Brewery of the Year" at the Canadian Brewing Awards on three separate occasions. The Mill Street Coffee Porter recently earned the title of "Beer of the Year" at the 2012 Ontario Brewing Awards. With brewpub locations in Toronto and Ottawa, Mill Street has a unique selection of craft beers available year-round at liquor stores, bars and restaurants across Canada, including: Original Organic Lager, Stock Ale, Tankhouse Ale, Belgian Wit Beer, Lemon Tea Beer, Coffee Porter and newly released Cobblestone Stout.
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