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Experian Marketing Services shows new business growth for email services
Cross-channel services, campaign performance and deliverability cited as key factors by CheetahMail® clients
By: PR Newswire
Feb. 20, 2013 02:05 PM
NEW YORK, Feb. 20, 2013 /PRNewswire/ -- Experian Marketing Services announced several new clients for its email marketing services, CheetahMail®, as new email business grew 158 percent for fourth quarter 2012 calendar year compared with the same time period in 2011. Email marketing continues to be a driving force in today's cross-channel integration, and these new clients are able to implement the latest services from Experian Marketing Services to better connect and engage with their customers.
"The Experian Marketing Services stable of services helps bring brands and customers closer together, enabling us to help clients capitalize on CheetahMail's offerings to improve their email campaigns, as well as drive more integrated cross-channel marketing programs," said Peter DeNunzio, general manager of Experian Marketing Services' CheetahMail. "Our technology, innovation and vision for the future of digital marketing further enable us in helping marketers connect with their customers in a dynamic, complex world through actionable consumer insights and integrated marketing."
Feedback from new CheetahMail clients includes:
"CheetahMail was able to support our aggressive holiday growth plan that included heavy creative design and campaign production requirements. Additionally, as we venture into an SMS program, CheetahMail's integrated email and mobile marketing capabilities provided us with technology that can support us as we expand further into mobile."
"We chose CheetahMail because of their ability to get our email program up and running quickly. We were impressed by the broad range of services available to help our marketing programs grow, such as mobile. We've been very happy with our decision and we look forward to utilizing more of Experian Marketing Services' capabilities as we look to expand and optimize our programs."
Over the past year Experian Marketing Services have made several announcements to expand its offerings and further its commitment to helping clients grow their businesses. Some of these announcements include:
Make sure to read about the latest consumer trends in our 2013 Digital Marketer Report.
About Experian Marketing Services
For more information about CheetahMail, please visit http://www.experian.com/cheetahmail
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
SOURCE Experian Marketing Services
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