Hot Banana Software Inc. (www.hotbanana.com), a provider of Web content management software for marketing and a subsidiary of J.L. Halsey, has entered into a channel partner agreement with the Bokka Group (www.bokkagroup.com) of Denver, Colorado.

The Bokka Group, formerly known as Braincrumbs, Inc., is an Internet marketing and Web development company that specializes in turnkey Internet marketing solutions for the building industry. The Bokka Group is already successfully selling, implementing and supporting Hot Banana’s Web Content Management Suite + Active Marketing Solution.

“Our area of expertise is personalized marketing, and that means taking our clients far beyond search engine optimization to brand optimization,” said Dallas Johnson, co-founder and president/interactive director, the Bokka Group. “With Hot Banana Web sites we are able to provide creative, scalable solutions that can be efficiently managed across an entire organization. Hot Banana also enables us to create optimized Web site experiences for our clients that come with built-in, hit-the-ground-running eMarketing capabilities.”

The Bokka Group recently implemented Hot Banana on its own brand and Web site relaunch, as well as on several of their current clients’ sites.

Hot Banana’s Web Content Management + Active Marketing Solution is a complete, full-function, integrated solution that consolidates many tasks and functions related to powering Web sites and eMarketing, such as creating and optimizing lead-generation campaigns, acquiring and capturing sales leads, improving lead conversions and building customer engagement and retention programs.