AJAXWorld Conference & Expo 2007 West, which will take place September 23-26, at the Santa Clara Convention Center, in Santa Clara, California, will present a session by IBM's Rod Smith entitled: "How to Develop Situational Applications with Web 2.0 Mashups."

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Web 2.0 is one of the hottest things on the consumer Web, but where does it fit in the enterprise? What’s the business value and how can developers use new Web 2.0 mashups to bring value to the line-of-business users? You’ll hear all of this and more from Rod Smith, IBM Fellow and Vice President of the IBM Emerging Internet Technologies group. Rod will discuss what IBM is doing in the Web 2.0 space, give a demonstration of a mashup maker being developed by his team, and share lessons he's learned from joint Web 2.0 development projects with companies such as American Express, Dunn & Bradstreet, and Dow Jones.

Speaker Bio: Rod Smith is an IBM fellow and Vice President of the IBM Emerging Internet Technologies organization, where he leads a group of highly technical innovators who are developing solutions to help businesses “Take Web 2.0 to Work.” In his many years in the industry, Rod has moved IBM - and the industry - to a rapid adoption of technologies such as Web services, XML, Linux, J2EE, and various wireless standards. As an IBM Fellow, Rod is helping lead IBM's strategic planning around Web 2.0 technologies and practices, with a focus on how these technologies can bring real business value to IBM's customers.