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Applied Data Finance Announces Marketing Agreement with iHeartMedia
By: Business Wire
Jul. 17, 2017 12:30 PM
Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced today a marketing agreement with iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet.
The agreement allows ADF to promote Personify Financial, its successful online lending brand that provides underestimated and under-banked consumers with an affordable alternative for unsecured personal loans, across iHeartMedia’s vast multiplatform network including radio, digital and social channels.
“We are excited about our new relationship with iHeartMedia and its investment in and support of ADF,” says Krishna Gopinathan, Chief Executive Officer of ADF. “The new audiences we will reach through iHeartMedia will allow us to introduce ADF’s Personify Financial brand to millions of new consumers and dramatically grow the business.”
About Applied Data Finance
ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit risk. Learn more at http://www.applieddatafinance.com and http://www.personifyfinancial.com.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 100 million registered users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company information.
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