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Backe wins big at the International Davey Awards
Agency earns 2 Golds and 2 Silvers in global creative competition
By: PR Newswire
Nov. 10, 2017 06:00 PM
RADNOR, Pa., Nov. 10, 2017 /PRNewswire/ -- Backe has garnered Gold and Silver Awards in multiple categories in the 2017 International Davey Awards competition, which "honors the best in Web, Design, Video, Advertising, Mobile, and Social from small agencies worldwide." Backe's own rebranding campaign took first place in the "Print Campaign-Promotional/Branding" category; the agency's brochures for Amazing Surf Adventures' Operation Surf received top honors in the "Corporate Identity-Design & Print Collateral" category.
Silver Awards went to Backe's illustrated posters for Airgas (in the "Promotional-Posters for Design/Print" category) and the agency's own Style Guide (in the "Corporate Identity-Identity Manual/Style Guide for Design/Print" category).
The International Davey Awards are "the largest and most prestigious awards competition exclusively for the 'Davids' of creativity," according to the awards website, which explains: "David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the 'Creative Davids' who derive their strength from big ideas, rather than stratospheric budgets."
Winning entries for the Davey Awards are selected by the Academy of Interactive and Visual Arts (AIVA), which oversees all judging and maps the strategic direction for the Davey Awards program. The AIVA is a membership-based organization of leading professionals from various disciplines of the visual arts who are dedicated to embracing progress and the evolving nature of traditional and interactive media. AIVA members include executives from organizations such as Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank, Yahoo!, and many more.
"I'm extremely proud that we've won these awards," says John Backe, President/CEO of Backe. "We know our creative team produces top-notch work, but it's gratifying to see that excellence validated by such a prestigious body as the AIVA. And looking around at the other agencies who also achieved Gold and Silver Award recognition, I know we're in very good company."
About Backe: Backe is a digital marketing and brand communications agency based in Radnor, PA. Focused on creating smart, beautiful, and strategically-driven work, Backe has a 20-year history of building long-lasting relationships with clients in highly-regulated industries like healthcare, higher education, energy, and finance. In addition to serving for-profit clients such as Aptevo, Airgas, Alfred Angelo, Endo Pharmaceuticals, GlaxoSmithKline, McKesson, and Peirce College, the agency also donates a significant amount of time, funding, and services to pro-bono efforts supporting early childhood literacy, sustainability, veterans assistance, and other causes through The Backe Foundation.
Interested parties can contact Malcolm Brown for a deeper understanding of the agency's capabilities.
View original content with multimedia:http://www.prnewswire.com/news-releases/backe-wins-big-at-the-international-davey-awards-300554120.html
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