Allaire – or should I say "(Nasdaq: ALLR)"? – continues to rise. For those of you that don't follow the stock market, Allaire Corporation recently reported record financial results for the second quarter ending June 30, 2000. Revenue was $33.3 million, an increase of 155% over the revenue of $13.1 million for the same period in 1999, and an increase of 25% over the revenue of $26.6 million for the quarter ending March 31, 2000.

The questions that probably come to mind are: What exactly does this reflect? And why should the average developer even care? For starters, you want the business that promotes your product to be in good health.

Anyway, it's an indication that a lot more people are using ColdFusion and the rest of Allaire's tools. A few of the companies that have closed deals and started using it are Barnes & Noble, Bell Atlantic, Hitachi, Johnson & Johnson, Sony, UPS, U.S. Postal Service, Virgin and Xerox. These are just a few of many, but they clearly demonstrate that Allaire's stock in the tech world isn't just rising literally, it's rising figuratively as well.

Intel and Allaire – A Perfect Marriage?
Looking at recent industry news, Allaire is now working closely with Intel to optimize ColdFusion for the Intel Pentium Xeon processors. The joint effort of these two is designed to deliver a generation of large-volume, transaction-intensive Web applications. Using the Intel Application Solution Centers, Allaire and Intel developers were able to improve ColdFusion performance significantly on Intel processor-based Web servers. Intel has also joined the Allaire Alliance program and is now an Allaire strategic technology partner as well. The promise of this new partnership: using Intel's servers, developers will benefit through CF's increased ability to handle massive amounts of visitors with less downtime. Two very good things! Time will tell how accurate a statement that is.

Announcing CFDJList
Now some news from closer to home. We at ColdFusion Developer's Journal recently announced our very first mailing list – CFDJList. Its purpose is for any and all technical discussions, CF programming- and industry-related questions, rants, raves, thoughts and ideas. It's also a great place for discussions of articles in CFDJ. Currently, there are no boundaries on the list, except that all discussions should be related to CF in one way or another. In its first few days (as of this writing in early August) hundreds of developers have already registered!

What's special about CFDJList, which makes it unique among other similar technical discussion lists out there, is that CFDJList is populated with our complete staff of writers and editors (and me too!), who join in the discussions, answer questions and take part in the community environment we're seeking to create. This was an often-requested online feature in feedback we've been receiving, and we're pleased to make it available at this time.

On the same note, we've launched mailing lists as well for SYS-CON Media's entire family of publications, so if you're interested in Java, XML, PowerBuilder or wireless development, you might find these useful to join as well. To join the CFDJList, visit www.sys-con.com/coldfusion/list.cfm

. Looking to the future: as the list grows, we anticipate breaking CFDJList into smaller, more defined lists based on interest and volume. Exactly how that's done is up to you, the reader, so drop me a line at Robert@sys-con.com with your thoughts.

See you online!