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David's Bridal Names January Digital New Digital Agency of Record
By: PR Newswire
May. 16, 2018 03:34 PM
NEW YORK, May 16, 2018 /PRNewswire/ -- January Digital announced that it has been named digital marketing agency of record by David's Bridal, the leading bridal and special occasion retailer in the United States. The selection follows an agency review initiated earlier this year. Onboarding is underway between the two companies.
Founded in 1950, David's Bridal has grown into an international wedding dress destination, with more than 330 stores throughout the U.S., Canada, Mexico, and the U.K. As one of the country's fastest-growing independent digital agencies, January Digital's combination of full funnel agency and in-house consulting work makes them uniquely equipped to help drive David's Bridal's success. January Digital's core services will be paid search, PLAs, display media, programmatic media buying, and paid social media.
"We are delighted to begin our partnership with January Digital," said Elizabeth Crystal, CMO for David's Bridal. "We look forward to taking full advantage of their strong, data-driven approach to digital and to integrating our teams to further our business and engage our customer."
"We're honored to be selected as the digital agency of record for David's Bridal," said Vic Drabicky, January Digital's Founder & CEO. "David's Bridal is an incredible brand filled with talented people. We look forward to a collaborative relationship."
About David's Bridal
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SOURCE January Digital
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