From the Wires
Toyota Celebrates Teamwork and Inclusivity at the Special Olympics Unified Cup
Jul. 12, 2018 09:26 PM
Partnership Reinforces Mobility Company's Belief in a Barrier-Free World
TOKYO, July 13, 2018 - (JCN Newswire) - Next week, Toyota will further demonstrate its global commitment to inclusion as the presenting sponsor of the 2018 Special Olympics Unified Cup in Chicago, held from July 17-20. Both Special Olympics and Toyota share the same goal in creating a society without discrimination through sports and a commitment to a sustainable society through mobility.
Toyota has a long history with sports that goes back over 80 years, when the company first opened for business and at the same time organized a track and field team. Since then, the principles learned through participating in sports--teamwork and continuous improvement--have guided the company both internally and externally.
These values also carry over into Toyota's evolution, as it has moved from producing looms, to cars, and now, a wide range of mobility solutions. As a company dedicated to helping people move across town, across a room, and through life, Toyota believes in an inclusive, barrier-free world, where everyone is free to be the best we can be. This desire to inspire others and challenge currently-held values for the company's first-ever global initiative, "Start Your Impossible", which was launched last year and highlights humility, hard work, and overcoming challenges--all themes that carry over into team sports.
Special Olympics is focused on creating an inclusive community around the world through sport. Through their "unified sports", everyone, regardless of intellectual disabilities, plays together while understanding and respecting each individual's character and differences.
"During my school days, I was completely devoted to field hockey and learned the importance of fighting as part of "one team"," said Akio Toyoda, president of Toyota Motor Corporation. "In Special Olympics, sport is not the only challenge; even daily life can be a battle to people with intellectual disabilities and those who support them in everyday life. A truly inclusive society, like the one being represented by 'Unified Sports,' is one where people with intellectual disabilities are not just supported by those charged with helping them, but where people with and without disabilities live side by side, grow up together, and learn from each other. It is this type of society that Toyota wants to contribute to. Our partnership with Special Olympics has given Toyota a teammate, and we will challenge this quest together."
Regionally, Toyota has been involved with local Special Olympics chapters since 1986 and sponsored the 2015 Special Olympics World Games in Los Angeles. In 2017, Toyota entered in to an agreement with Special Olympics International to become a Global Gold Partner through 2022. In addition, Toyota is also a Global Unified Sports Partner through 2020, and a Special Olympics Unified Cup Partner for the duration of the Chicago games.
"Special Olympics is excited to partner with Toyota and showcase the power of inclusion through sport on the global stage," said CEO Mary Davis. "The Special Olympics Unified Cup presented by Toyota will unite athletes from all over the world and demonstrate that when we train and compete together, we break down barriers and change the game for inclusion."
About Special Olympics
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 5 million athletes and Unified partners in more than 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 108,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including Bank of America, the Christmas Records Trust, The Coca-Cola Company, ESPN, Essilor Vision Foundation, the Golisano Foundation, the Law Enforcement Torch Run for Special Olympics, Lions Clubs International, Microsoft, Safilo Group, TOYOTA, United Airlines, and The Walt Disney Company. Click here for a full list of partners. Engage with us on: Twitter, Facebook, YouTube, Instagram, and our blog on Medium. Learn more at www.SpecialOlympics.org
Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
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