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Industry News How Can Open Source Software Open Up Facebook?
A technical overview of some ideas for an open source infrastructure for social networking.
By: Jeff Reifman
Nov. 2, 2007 01:15 AM
Since last December, Facebook has grown from 12 to 47 million users. Since May, third party developers have launched more than 6,000 Facebook applications. In Canada, Facebook’s market penetration is so broad that many of my friends there use Facebook as a primary email service. It’s even inspired a song. In fairness, Facebook performs a unique social benefit by linking communities with the use of activity feeds, status updates and traditional social networking features. It’s earned its success by providing a simple, innovative and utilitarian service for managing lightweight communications amongst friends. While the ubiquity of Google search and the growing success of its Gmail service is remarkable, there are many other search engines and email services for consumers to choose to use. While Amazon and eBay may dominate in their respective markets, they must work continuously to keep customers satisfied because the switching cost for consumers is very low. I can easily sell my stuff on CraigsList or buy from a variety of online or offline outlets. On the other hand, moving your profile and network of friends on Facebook is nearly impossible. Even if Facebook allowed you to export your profile, there is no way to maintain the activity streams with your friends. Communities (online and offline) tend to conform to the activities that are routinely permitted or legal. There was a day when activists didn’t seek out permits for a protest or tolerate being placed in fenced protest zones far away from the appearance of public officials. The entire Federal regulatory system has evolved to corral activists within a constrained framework that limits their creativity and manages their effectiveness down. Similarly, Facebook decides what features and capabilities are allowed and disallowed. Facebook tightly limits the information that can be used by third party developers and the way in which applications can allow communication between users. My proposed open source social networking architecture includes a core module and several optional components. The core module provides the basic services necessary to enable a hosted, distributed social network community. The core module is to be installed widely by open source advocates and anyone who wishes to host their own profile privately or start their own online community. The core module provides services that link these new open source networks together and offer consumers the ability to choose one service to host their profile, while still interacting and connecting with friends on other services. Whereas today, consumers are locked in to using proprietary social networks where most of their friends gather, this architecture would allow consumers to choose their own profile service while still interacting with friends on other services.
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