AJAX is quickly emerging as the best solution for developing a new generation of functionally rich, highly interactive Web applications - Rich Internet Applications (RIAs). Web 2.0 applications from companies like Google, Yahoo, and Flickr all use AJAX extensively. As a result of the success of these consumer applications, more businesses now use AJAX for delivering the same rich user experience to their customers and internal users. These new requirements mean that businesses must find ways to incorporate AJAX into their existing application development and deployment processes and environments. This session covers the selection criteria enterprises have to consider in choosing an AJAX solution provider.

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Jouk Pleiter has over 10 years of leadership experience in the Web content management and Web application development industries, and has founded a series of successful software companies (e.g., Twinspark, Tridion). As co-founder and chief executive officer of Backbase, Jouk is responsible for achieving Backbase’s mission to be the leading UI management software company, globally.

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RIAs, Rich Web Technologies, and AJAX
March 18-20, 2008, New York City
AJAXWorld Conference & Expo 2008 will provide delegates with the optimum balance between RIAs, Rich Web Technologies and AJAX, while underlining business needs, technology potential, and enhanced user experience.

This year at AJAXWorld the relentless focus is not only on where RIAs are now but also where Rich Web Technologies are headed, where Enterprise Web 2.0 and Social Applications are taking the software development industry and the end user, and how Rich Web Technologies are transforming our businesses and our lives.

Delegates will learn how RIAs are making money and gaining market-share for some of the leading businesses in the world.

The real-world questions that will be answered by this year's 140+ sessions are those that currently preoccupy working developers, architects, IT managers and business line managers. The 2008 tracks include:

• Enterprise RIAs and AJAX
• Rich-Web Case Studies and Mash-Ups
• Enterprise Web 2.0 & Social Applications
• Event-Driven Web
• iPhone Developer Summit
• Diamond Track

The World’s Leading RIA Event Is Sponsored by
More Than 70 Leading Rich Web Technology Providers
Last year, AJAXWorld Conference & Expo was sponsored by the world's leading RIA companies and Rich Web Technology providers including: 3Tera, Addison-Wesley, Adobe, Apress, Backbase, Bindows, Conference Guru, Cynergy Systems, Dynamic Toolbar, Extension Media, Farata Systems, Flash Goddess, FrogLogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, IT Mill, Ittoolbox, JackBe, JetBrains, Kaazing, Krugle, Laszlo Systems, Lightstreamer, Manning Publications, Methods & Tools, Microsoft, Nexaweb, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, Quasar Technologies, Rearden Commerce, Servoy, SmartClient / Isomorphic Software, SnapLogic, Sun Microsystems, TechTracker Media, Tele Atlas, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Web Spiders, and Webtide.