Netconcepts announced the launch of GravityStream 2.0 – a powerful enterprise level automated natural search advertising platform for online retailers.

GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers “the long tail” – or the approximately 80% of a retailer’s website that traditionally has been unsearchable. Marketers consider “the long tail” to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.

“The largest retailers understand that natural search is the # 1 battlefield for online supremacy, because it is the consumer’s preferred way to shop,” said Brian Klais, Netconcepts Vice President of Search and Co-inventor of GravityStream. “Consumers use unbranded “long tail” natural search terms 40 times more often than they search for branded search terms. GravityStream 2.0 is the first true enterprise level solution to make natural search optimization affordable and scaleable, delivered with the ease of Software as a Service. Now, top retailers can treat natural search optimization as an important component of their overall advertising channel strategy.”

GravityStream 2.0 features include:

Enhanced Reporting Interface
The GravityStream Reporting Interface empowers marketers by offering industry leading insight into their long tail by allowing them access to a unique set of KPI metrics designed for growing natural search channels.

Immediate Time to Market
Fully optimized site in 30 days, as opposed to the 6 - 12 months of traditional SEO project work.

Enhanced Real Time Solution to SEO
GravityStream has been expanded to offer dynamically created, CMS driven, keyword rich URLs. Now an entire site can be easily transformed into a search engine friendly version with the marketer in control.

Enhanced Architecture
GravityStream architecture is now more reliable, scalable and faster than ever before.