Industry News Desk

SOA and Virtualization are viewed today as the ultimate IT power couple.

They've been called two of today's hottest technologies: virtualization provides cost savings and flexibility, while a service-oriented architecture (SOA) affords application reuse and fast response to business needs.

At SYS-CON's 3rd International Virtualization Conference & Expo in New York City next month (June 23-24) a top lineup of industry experts will offer you the answers to the four big questions preoccupying every administrator, system analyst, system engineer and IT architect: What is a virtual machine? How does virtualization work? What are the advantages? What are the issues to watch out for? And the event is co-located with the 13th International SOAWorld Conference & Expo, so you can get the best of both worlds.

SOA and Virtualization are viewed today as the ultimate IT power couple: Virtualization simplifies SOA by easing provisioning of new hardware resources; in return SOA helps with virtualization by breaking applications into smaller chunks that are more easily spread across multiple servers or CPUs, even off-loaded to outside service providers.

Step aboard the Virtualization Freight Train in New York City - Register today and you can still save $50 on a Golden Pass to both events.

3rd International Virtualization Conference & Expo: Themes & Topics:

Application Virtualization , Beyond Server Virtualization , Business Drivers for Virtualization , Cloud Computing , Corporate Social Responsibility , CSR , Delivery , DFS , Embedded Hypervisors , Embedded Virtualization , File Virtualization , Green Data Center , High-End Computing , High Intensity Virtualization , Hypervisor Breaches , I/O Virtualization , Infrastructure Virtualization , IT Automation , Managing End Points , Microsoft Distributed File System , Middleware Virtualization , Network-Based Storage Virtualization , New Delivery Models for Virtualization , Power and Cooling , Real-Time Virtualization , Storage Resource Management , Storage Virtualization , System Aggregation , Virtual Lab Automation , Virtual Security , Virtualization 2.0 , Virtualizing End Points , VLA , Xen

Traditional Middleware is Dead, But SOA is Alive – Come Learn How To Embrace It in Your Business
Service Oriented Architecture represents a long-term change in thinking and management of all aspects of the enterprise. Now that traditional middleware systems are generally acknowledged not to meet modern requirements, its time has truly come.

SOA is an indispensable business strategy for business agility and with interest in Web 2.0 and Rich Internet Applications increasing monthly, the need for SOA becomes ever more urgent - making SOA middleware one of the fastest growing segments of the software industry.

Come to the 13th International SOA World Conference & Expo and learn first-hand just how much SOA can do for your business, for your developers and for your customers. Register today and you'll also save $50 on a Golden Pass!

13th International SOAWorld Conference & Expo: Themes & Topics:

Adding Social Features to SOA, AJAX, BPM, BPM & SOA Standards, B2B, SOA and BPM, Complex Event Processing, Data Grids, Digital Identity, ESB, Exploiting Heterogeneous Data, Governance & Management, Java, Middleware, Moving To SOA, Open Source & SOA, Real-Time Data-Centric SOA, Rich Internet Applications & SOA, RUP, SaaS, Service-Oriented Enterprise, Service-Oriented Supply-Chain Management, Service Oriented Unified Process, Service Virtualization, SOA and BPM in Java, SOA & BPM Standards, SOA and the Internet, SOA and Virtualization, SOA Application Performance Management, SOA Management, SOA Risk Factors, SOA Runtime Governance, Social Networks, The End of Middleware, Web 2.0, Wireless Fringes of SOA

Keynote Presentations By

• Steven Herrod- VMware
• Richard Soley- OMG
• John Goodson- DataDirect

Presentations By:
Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Andrew Conte (APC), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Bob Zurek (EnterpriseDB), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), David Kleidermacher (Green Hills Software), Doc D'Errico (EMC Corporation), Donato Buccella (Certeon), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Gordon Hunt (Real-Time Innovations), Gregory Brail (Sonoa Systems), Greg Lyon (Egenera), Harry Petty (Brocade), Hezi Moore (Reflex Security), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Jerry Melnick (Marathon Technologies), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (GXS), Julian Weinstock (Desktone), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kurt Ziegler (SIMtone), Kyle Gabhart (Web Age Solutions), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael CareyPh.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Parviz Peiravi (Intel), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).