American Medical Alert Corp. (NASDAQ:AMAC) today announced the launch of a new Walgreens Ready Response television campaign aimed to support the growing acceptance of remote monitoring technologies amongst family caregivers and seniors alike. As part of this debut positioning, the television campaign features a new tagline -- “Endorsed by Grandchildren Everywhere.”

The first round of television spots focuses on shifting the traditional product category messaging from one of people in distress to showcasing the special bond between grandparents and grandchildren along with how the system reflects seniors’ independent spirit. The campaign, which commenced Monday, is set to be tested on national cable as well as in key spot broadcast markets to coincide with Walgreens chain-wide store signage distribution which began earlier this week. A copy of the new campaign is available for viewing via the multimedia link at the end of this release.

Pricing & Availability

Walgreens Ready Response™ Medical Alert System is available for $34.95 (U.S.) per month and a one time activation fee of $34.95 (U.S.). The system includes a two-way voice console unit, personal help activator, bathroom activator, telephone and power cord and 24/7 monitoring services. There are no long-term contracts required and flexible payment options are available. Consumers may obtain system information through Walgreens locations, online at www.walgreensreadyresponse.com or by calling 1-800-55-ALERT.

About Walgreens (www.walgreens.com)

Walgreens is the nation's largest drugstore chain with fiscal 2007 sales of $53.8 billion. The company operates 6,297 drugstores in 49 states, the District of Columbia and Puerto Rico. Walgreens provides the most convenient access to consumer goods and cost-effective health care services in America through its retail drugstores, Walgreens Health Services division and Walgreens Health and Wellness division. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). Walgreens Health and Wellness division includes Take Care Health Systems, which is comprised of: Take Care Consumer Solutions, managers of 183 convenient care clinics at Walgreens drugstores, and Take Care Employer Solutions, managers of worksite-based health and wellness services at 355 employer campuses.

About American Medical Alert Corp. (www.amac.com)

AMAC is a healthcare communications company dedicated to the provision of support services to the healthcare community. AMAC's product and service portfolio includes Personal Emergency Response Systems (PERS) and emergency response monitoring, electronic medication reminder devices, disease management monitoring appliances and healthcare communication solutions services. AMAC operates nine communication centers under local trade names: HLINK OnCall, Long Island City, NY and Clovis, NM, North Shore TAS, Port Jefferson, NY, Live Message America, Audubon, NJ, ACT Teleservice, Newington, CT and Springfield, MA, MD OnCall, Cranston RI and Capitol Medical Bureau Rockville, MD, American MediConnect and Phone Screen Chicago, IL to support the delivery of high quality, healthcare communications.

Forward Looking Statements

This press release contains forward-looking statements that involve a number of risks and uncertainties. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "believe," "estimate," "anticipate," "continue," or similar terms, variations of those terms or the negative of those terms. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-KSB, the Company's Quarterly Reports on Forms 10-Q, and other filings and releases. These include uncertainties relating to government regulation, technological changes, costs relating to ongoing FCC remediation efforts, our expansion plans and product liability risks.