User Generated Content sites (e.g. YouTube, Flickr, etc.) require a different approach to implementation strategy versus the more traditional web development models. Attention must be paid to scalability, storage, content distribution, digital rights management, reporting and monetization. This session will focus on these challenges and the various solutions available to developers to help address them. We will discuss latest technology innovations (for example Amazon Web Services) that make it easier to build such sites today.

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Speaker Bio: Mike Grushin is the CIO of feedbackFX, a software products company focusing on building Rich Internet Applications that facilitate content review and feedback exchange processes. He brings over 10 years of web application development experience mostly for Fortune 500 companies utilizing Microsoft, JAVA and Adobe technologies. His past projects include delivering enterprise e-Learning software, content management systems and eCommerce sites for various industries. Grushin is involved in the New York software development scene and blogs actively on everything tech-related on http://blog.grushin.com.