ORLANDO, FL -- (Marketwire) -- 10/24/08 -- Lifemax and its founders, Jim and Sherri Wear, unveiled the Lifemax world vision during the official company launch on October 10 and 11.

Long-time believers in contributing to those less fortunate, the Wears feel that Salvia hispanica L. can change the world.

"Abject poverty and starvation thrive between the Tropic of Capricorn and the Tropic of Cancer," said Jim Wear. "Coincidentally, this is the region where Salvia hispanica L. grows."

The Lifemax world vision is based upon the ancient Chinese proverb: Give a man a fish; feed him for a day. Teach a man to fish; feed him for a lifetime. With the help of Dr. Wayne Coates, Lifemax is fully committed to providing the knowledge, the equipment and the resources to the poorest regions of the world. In doing so, an economic infrastructure can be created to allow the people in those regions to feed themselves.

Through a joint effort with the Africa Alive Education Foundation, Lifemax will send seed to Zimbabwe and teach the area farmers how to grow and harvest it.

"Right now the main food staple in Zimbabwe is a porridge made from maize, a starch that has very little nutritional value," said Jim Wear. "If the farmers are successful, then they can sustain themselves with the proteins, fiber and nutrients that are so prevalent in Salvia hispanica L."

Established in 2006, the Africa Alive Education Foundation actively fundraises worldwide with an aim to provide education and health and family support services for HIV positive children and young adults in rural and impoverished communities in Zimbabwe. They also strive to promote community participation towards the care and support of orphans and other vulnerable children for social, educational and economic advancement.

"If this program is the success we hope it to be," says Sherri Wear, "then we will branch out into other countries such as Sierra Leone, Uganda and the Philippines."

Lifemax is a direct sales network marketing company known for Mila, its proprietary selection of Salvia hispanica L. The company focuses on servant leadership and developing products that will change the health and wealth of the world. To learn more about Lifemax visit: http://www.Lifemax.net.