Cloud Computing offers significant benefits over traditional solutions for deploying production systems as well as for conducting development and testing activities. This session will distill the unique characteristics of clouds and describe how to best think about deployments in the clouds. Case studies and real experiences from Thorsten von Eicken’s two years of cloud computing experience will illustrate the pros and cons of today's cloud offerings. His technical discussion will cover:

Layers of cloud computing

Cost breakdown versus traditional solutions

IT management and development, testing benefits/examples

Extreme, fast scalability at low cost – case study

Speaker Bio:
Dr Thorsten von Eicken is CTO of RightScale. Before joining RightScale Inc., he was Chief Architect at Expertcity.com and Citrix Online, makers of GoToMyPC, GoToMeeting, GoToWebinar, and GoToAssist. He was responsible for the overall architecture of these online services and also managed the 24/7 datacenter operations where he acquired a deep knowledge in deploying and running secure scalable online services.

Cloud Computing Conference & Expo, November 19-20-21, 2008
SYS-CON Events announced today that Amazon CTO Dr. Werner Vogels will deliver the opening keynote at SYS-CON's Cloud Computing Conference & Expo (www.cloudcomputingexpo.com), which will take place November 19-21, at the Fairmont Hotel at the heart of Silicon Valley, in San Jose, California. The first International Cloud Computing Conference & Expo will be colocated with the 4th International Virtualization Conference & Expo (www.virtualizationconference.com)..

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch.

There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

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About the Speaker:
Dr. Werner Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision. Prior to joining Amazon, he worked as a research scientist at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored close to 80 articles for journals and conferences, most of them on distributed systems technologies for enterprise computing.

Sponsorship and Exhibit Opportunities
Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the upcoming events.