NEW YORK, NY -- (Marketwire) -- 11/10/08 -- Due to growing up with computers, the Internet, and other technology like cell phones and digital cable, today's kids have different childhood experiences compared with the experiences of older generations. These amenities have made kids' environments distinctive from those of older age groups, leading to a new generation of communication styles and preferences as well as many other possible differences between kids and older generations.

According to Experian Consumer Research's latest study, most kids spend time online. This means that knowing which Web sites they frequent and which games they often play can help you effectively reach this consumer segment. While kids may not spend much money, they are likely to influence their parents' purchasing decisions. Consequently, it's important to keep kids in mind when trying to communicate a message to adult consumers.

Download the free report from Experian Consumer Research to view the online activity, spending habits and other characteristics of today's kids.

About Experian Consumer Research

Experian Consumer Research is a full-service market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American consumer. For more information, visit www.experianconsumerresearch.com.