REDWOOD SHORES, Calif., Nov. 13 /PRNewswire-FirstCall/ --

News Facts

-- Olympus America, a precision technology leader -- creating innovative opto-digital solutions in healthcare, life science and consumer electronics products, has deployed Oracle(R) CRM On Demand to provide its Medical Systems Group sales team with comprehensive visibility into account activities, powerful reporting and analytics tools, an intuitive user interface and a single, web-based system that helps eliminate data synchronization problems.

-- Olympus chose Oracle CRM On Demand for a scalable, SaaS implementation to keep up with the company's growing user base, as well as interface with other systems and provide a single repository for sales opportunities, account information, new completed accounts and sales-related activities.

-- With Oracle CRM On Demand, Olympus America's Medical Systems' sales force has account visibility and powerful reporting tools, along with customized fields for product lines and business processes, as well as custom reports to display account and contact-ranking data.

-- In less than seven weeks, Olympus rolled out a customized Oracle CRM On Demand deployment on-time and on-budget with calendar synching and full activity, opportunity and contact modules with Lotus Notes to more than 400 users and sales professionals in three distinct sales groups throughout the U.S.

-- At the same time, Olympus delivered remote training to users across the nation, while aligning accounts based on zip codes that assigned three different sales professionals to the same account.

-- Olympus America's Medical Systems Group is already looking ahead to the next phases of Oracle CRM On Demand implementation, including planned integration to other systems and setting up other sales-related functions that will enable visibility into customer-based activities.

Supporting Quotes

-- "Having the entire Olympus America Medical Systems sales team on the same Oracle CRM On Demand deployment allows us to focus on our efforts on building our business -- efficiently and effectively," said Rick Harbuck, Medical Systems Group Vice President, Olympus America. "The quick rollout of the new Oracle CRM On Demand system was impressive and we are very pleased with the tremendous reporting and analytics tools now available to us."

-- "Oracle CRM On Demand maximizes organizations' efforts to achieve better business results faster," said Oracle Senior Vice President of CRM Anthony Lye. "Olympus America's recent Oracle CRM On Demand deployment is a stellar example of how sales teams can work more efficiently together within a transparent and scalable system that garners even further value for sales opportunities."

    Supporting Resources
    -- Olympus America (http://www.olympusamerica.com/)
    -- Oracle CRM On Demand (http://crmondemand.oracle.com/en/index.htm)

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SOURCE Oracle