PRINCETON, N.J., Nov. 18 /PRNewswire/ -- In an effort to address the economic woes most E-tailers are facing this holiday season, NetElixir (www.NetElixir.com) has published a white paper outlining ways to increase online sales through practical and time tested Search Engine Marketing (SEM) tactics.

Udayan Bose, CEO of NetElixir commented on the situation, "We knew this year would be rough for anyone in retail business and we wanted to see if we could help the industry. Over the past 4 years we have managed more than 200 successful search engine advertising campaigns for leading online retailers and have built a knowledge database about what SEM tactics work especially during the holidays. The white paper is our way of sharing that knowledge with the retailer community and hopefully helping some of the E-tailers have a more successful holiday season."

The whitepaper (Grab the Online Shopper) is based on an analysis NetElixir did on the paid search advertising campaigns for 7 large US online retailers who derived 38% or more of their annual Sales Revenues during the period 1st November - 31st December in the years 2006 and 2007.

    To get a copy of the whitepaper please visit
www.NetElixir.com/HolidayWhitePaper.html

Or, write to us at holidaysem@netelixir.com

About NetElixir:

NetElixir is a Global Search Engine Marketing firm headquartered in Princeton (United States) and with offices in Germany, Denmark and India. NetElixir offers it's clients the dual benefit of proprietary SEM technology and a team of expert Google certified professionals that works 24 hours a day 7 days week.

SOURCE NetElixir