Customers of Alltel Wireless, America’s largest network, can now receive customized content including sports scores, weather, discounts, trivia and more directly on their phone with today’s launch of Alltel Perks.

After downloading the application from the Alltel Shop, Alltel Perks will deliver content to the phone’s idle screen when the handset is not in use. Users will receive content including discount offers from local merchants, coupons for favorite restaurants, sports scores, local weather forecasts and more. Delivered messages are maintained in the “Recent Offer Menu” folder for a short period of time, so customers can easily take advantage of current offers and discounts.

Once registered, the service proactively delivers offers and content to subscribers when their phone is not in use. As offers download to the handset, users can open the banner to display more content by selecting the “View” hot button as indicated on the phone. If any other button is selected the offer will go away, as to not be intrusive. While airtime charges may apply to the service, the initial download of the Alltel Perks application from the Alltel Shop is free for Alltel customers.

“The launch of Alltel Perks represents an innovative way for our customers to receive offers and information that is of interest, while providing marketers a powerful vehicle for reaching potential customers wherever they may be,” said Jeff Giard, Alltel’s vice president of product development and mobile advertising. “As handsets continue to evolve into entertainment, media and content delivery devices, Alltel continues to provide our customers with the most useful services and applications, such as Alltel Perks.”

The Alltel Perks service, powered by Mobile Posse, the first company to launch idle screen-based advertising in the United States, is fully customizable based on consumer preference and feedback. The application delivers content based on the customers’ ZIP code, age and gender, in addition to providing information and offers related to specific times of day and days of the week.

Examples of the types of offers available include a coupon for $2 off a lunch special at a local restaurant being delivered at 11 a.m. during the work week, or a discount entitling the customer to 10% off their next purchase at a local retail store. To take advantage of an offer, users simply show their handset to the merchant to receive the discount or use the click-to-call capability to contact the vendor directly.

“We are thrilled to be working with Alltel as they make this innovative service available to their customers,” said Jon Jackson, CEO of Mobile Posse. “Our solution delivers graphically rich and interactive content to a broad audience that may not otherwise use data services, thereby enhancing their overall wireless experience.”

Alltel Wireless continues to provide choice and flexibility to the customer's wireless experience with its exclusive "My Circle" feature, giving customers unlimited free calling to and from any five, 10 or 20 "My Circle" numbers on any network. Alltel Wireless also offers Anytime Plan Changes, which gives customers the flexibility to change their calling plans at any time, without extending their current contract.

To access the multimedia content associated with this release, please visit thenewsmarket.com/alltel. Registered members will find broadcast quality video for their purposes, free of charge.

About Alltel Wireless

Alltel is owner and operator of the nation’s largest wireless network and has nearly 14 million customers. For more information about Alltel, please visit www.alltel.com.

About Mobile Posse

Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of an idle screen delivery solution for mobile content and advertising. Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to commercially rollout the delivery of graphically rich and interactive permission-based content and advertising messages to the idle-screens of mobile phones in partnership with a U.S. carrier. For more information about Mobile Posse, please visit www.mobileposse.com