IRVING, Texas, Nov. 20 /PRNewswire/ -- With the holidays around the corner, Zale officially launched its Celebration Diamond across all its stores and online, including its flagship brand Zales Jewelers. This new patented diamond cut designed to please even the most discerning bride features remarkable clarity and exceptional color with 102 facets for unprecedented sparkle and fire. It's no coincidence that the launch coincides with the most popular time of year for marriage proposals.

"The cornerstone of our business is diamonds and within that realm Celebration will represent the best of the best from a product performance and value standpoint. We feel so strongly about Celebration that we've made it the centerpiece of our merchandise, marketing and store presentation. Additionally, we have invested in a Web site (celebrationdiamond.com) devoted solely to educating consumers on its superior brilliance," remarked Neal Goldberg, chief executive officer for Zale Corporation.

Created to offer customers an exceptional diamond to mark any celebration in their lives, Celebration combines stunning beauty with everyday simplicity. The diamond's uniqueness and exclusivity offer an unparalleled experience for both the gift giver and receiver.

Mary Kwan, executive vice president and chief merchandising officer added, "We're excited to offer our customers a diamond so brilliant in all the classic settings. We believe once customers see its fire and light, there will be no second choice. Once customers enter our stores, they will be instantly drawn to this amazing collection."

Celebration Diamonds are available in round and princess cuts. Each Celebration Diamond ring is set in an 18K white gold cathedral mounting with platinum prongs and "Celebration" inscribed inside the ring. The complete line offers engagement rings, solitaire earrings, and necklaces. Prices range from $1,499 to $44,995 depending on the cut, color, clarity and carat size of the diamond, as well as which piece is selected. The new patented cut is available exclusively at Zale Corporation.

The Celebration Diamond will be a key part of Zales "Love Rocks" advertising campaign. In the television spot "String" a young man expresses his love by asking his girlfriend to marry him with a ball of string and a ring, capturing love's raw authenticity as well as the beauty of the Celebration Diamond.

About Zale Corporation

Zale Corporation is a leading specialty retailer of fine jewelry operating approximately 2,135 retail locations throughout the United States, Canada and Puerto Rico. Zale Corporation's brands include Zales Jewelers, Zales Outlet, Gordon's Jewelers, Peoples Jewellers, Mappins Jewellers and Piercing Pagoda. Additional information on Zale Corporation and its brands is available at http://www.zalecorp.com.

SOURCE Zale Corporation