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ShowStoppers Schedules Official Press Events for IFA 2009, Plus Panels for US Press at International Preview and Berlin Tradefair

The future of business, consumer, home appliance, lifestyle and digital technologies for work, home and play will again preview in Berlin, Germany, at ShowStoppers®, the official press event of IFA 2009.

ShowStoppers @ IFA 2009 is scheduled for 2 Sept. 2009.

The invitation-only event organizes company launches, product introductions, sneak previews and demonstrations for journalists and industry analysts attending IFA, http://www.ifa-berlin.com, the largest consumer electronics and home appliances tradefair in the world.

This is the second annual event that ShowStoppers will produce in Berlin at IFA, continuing press activities that began with IFA 2008. During 2008, ShowStoppers co-produced US press panels at the IFA International Press Preview in Majorca. Press panels in Berlin featured journalists and bloggers from Business Week, USA Today, Crunchgear, PC World, CBS News, eWeek, engadget, technologizer, Into Tomorrow and Robert Scoble.

For 2009, ShowStoppers and IFA will again produce a preview event during CES in early January in Las Vegas; press panels that include selected US journalists and bloggers to be invited to the IFA International Press Conference scheduled for 16-19 April; and press panels and other activities to complement the September press event in Berlin.

Jens Heithecker, director of IFA at Messe Berlin, said: “As a result of this collaboration we are able to give even greater consideration to the wishes and needs in particular of exhibitors, trade visitors and members of the media from North America. We look forward to working together successfully in 2009, to ensure that IFA becomes even more attractive and draws even wider audiences at the international level.”

About IFA

IFA combines innovation and the technology of tomorrow with business sales and entertainment. According to published statistics, more than 1,245 companies from 63 countries exhibited at IFA 2008, covering a net space of more than 122,000 m2. More than 6,180 press attended IFA 2008, including 1,416 international journalists from 67 countries. Sales at the 2008 show totaled €3 billion. The number of trade visitors attending the show in 2008 jumped to 104,000. Overall attendance increased to 200,000.

IFA is organized by Messe Berlin and owned by Gesellschaft für Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin, http://www.messe-berlin.com, produces regional, national and international trade shows, exhibitions and conventions. Gfu, http://www.gfu.de, is the Association for Consumer and Communications Electronics.

About ShowStoppers

Now in its 16th year, ShowStoppers is the global leader in producing press-only events in the U.S. and Europe. ShowStoppers events feature hot products from cool companies – industry leaders, innovators, startups and upstarts that exhibit during the year to help generate news coverage and product reviews, make new connections, promote brand, and open new markets.

The next ShowStoppers events are ShowStoppers @ Macworld, 5 Jan. 2009, in San Francisco; ShowStoppers @ CES, 8 Jan. 2009, in Las Vegas; ShowStoppers @ Mobile World Congress, 15 Feb. 2009, in Barcelona, Spain; and ShowStoppers @ CTIA Wireless, 1 Apr. 2009, in Las Vegas.

To exhibit at ShowStoppers events, contact Dave Leon, director of sales, dave@showstoppers.com, +1-845-638-3527.

Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon, sl@showstoppers.com, +1-512-288-0950.

About Business Wire
Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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