As of December there were over a billion Internet users in the world, according to comScore, complements of Asia-Pacific in general and China in particular. Asia-Pac accounts for 41% of this global audience, followed by Europe's 28%, North America's 18%, Latin America's 7% and the Middle East and Africa's 5%. China has 180 million Internet users, more than anyone, representing close to 18% of the total, followed by the US (16.2%), Japan (6%), Germany (3.7%) and the UK (3.6%).