Comments
By Roger Strukhoff
Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
Jan. 8, 2012 11:38 AM EST
Cloud Computing
Conference & Expo
November 2-4, 2009 NYC
Register Today and SAVE !..
Did you read today's front page stories & breaking news?
SYS-CON.TV: Eclipse Adds SOA, AJAX, and Flex Tools. Guests Mike Milinkovich and Mike Tylor
SYS-CON.TV
SYS-CON.TV Webcasts
Jackbe: The Big A(architecture in AJAX)
Instantiations: Eclipse Rich Internet Platform with Taylor and Milinkovich
Yahoo!: Applying AJAX to Speed User's Journey
Enerjy Webcast: Java Code Quality Management
App Server Shoot-out: Microsoft, IBM, JBoss, Sun, BEA, and Oracle
Today's Top SOA Links


.NET News Desk
Microsoft Buys into Affle
Microsoft buys a piece of Affle Holdings mobile marketing company

By: Maureen O'Gara
Feb. 17, 2009 09:00 AM

Microsoft has bought a piece of Affle Holdings, a Singapore-based mobile marketing company.

The investment was part of Affle's B round and represents 20% of the company according to the Economic Times of India.

Affle says it will leverage Microsoft's expertise and relationships in the mobile media eco-system to scale its business in the US, Europe and Australia.

Its proprietary SMS 2.0 service is supposed to boost the use of Windows Live services and MSN content on mobile, and create a large volume of new mobile advertising inventory.

The outfit got started in Asia and it's now supposed to be the largest mobile media merchant in India delivering over 120 million monthly targeted impressions.

Its personalized widgetry unifies messaging, content browsing and search on the default text messaging screen.

Published Feb. 17, 2009— Reads 2,768
Copyright © 2009 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021
SYS-CON Featured Whitepapers
Most Read This Week
By Jeremy Geelan
By Bob Hockman
By Brian McCallion
By Steven Yaskin
By Jeremy Geelan
By Jeremy Geelan
By Udayan Banerjee
By Jeremy Hess
By Udayan Banerjee
By Maureen O'Gara
By Liz McMillan
By Hollis Tibbetts
ADS BY GOOGLE